A detailed comparison of Lola Health and TrueVitals across biomarker count, report quality, collection method, turnaround time, pricing, and what you actually receive for your money.
Lola Health tests up to 70 biomarkers with doctor-reviewed results and at-home phlebotomy from £185-220. TrueVitals tests up to 110 biomarkers with a 60-page AI-powered personalised report and clinic-based phlebotomy for £349 plus £19 phlebotomy. Both use professional venous blood draw and UKAS-accredited laboratories. The key differences are biomarker depth, report quality, and turnaround time.
Lola Health and TrueVitals both sit in the premium end of the UK private blood testing market. Both use professional venous blood draw rather than finger-prick kits, both use UKAS-accredited laboratories, and both are positioned toward health-conscious consumers who want more than a basic wellness check. But they are fundamentally different products. This comparison breaks down exactly where each excels and where each falls short, so you can make an informed decision based on what matters most to you.
Biomarker coverage
This is the biggest difference. TrueVitals' Ultimate panel tests 110 biomarkers. Lola Health's most comprehensive panel (Peak Insights) tests 70. That 40-biomarker gap is not filler. The markers TrueVitals includes that Lola does not are clinically significant: cancer markers (CEA, CA 19-9, PSA for men, CA-125 and CA 15-3 for women), the complete immunoglobulin panel (IgG, IgM, IgA, IgE), coeliac screening (anti-tTG), cystatin C (a more accurate kidney marker than creatinine for certain populations), HOMA-IR (insulin resistance score), C-peptide (insulin production marker), leptin (appetite regulation), parathyroid hormone, and a full urinalysis with culture and sensitivities.
For someone who wants a solid general health overview, 70 biomarkers is genuinely comprehensive. For someone who wants to check everything — including cancer screening, autoimmune indicators, and metabolic markers that can identify conditions years before symptoms appear — those additional 40 biomarkers matter.
Report quality
This is where the two products diverge most significantly and where TrueVitals has a clear advantage that no competitor can currently match.
Lola Health provides doctor-reviewed results through their mobile app. You receive your biomarker values, reference ranges, and a doctor's commentary on anything outside the normal range. This is competent, professional, and better than most competitors.
TrueVitals provides a 60-page AI-powered personalised report. This includes a narrative executive summary that connects your specific symptoms to your specific biomarker findings, identifying root causes and interconnected patterns across body systems. It includes colour-coded range bars showing both normal and optimal ranges for your age and sex. It includes targeted supplement recommendations with specific supplement forms, specific dosages, and specific timing based on what your bloodwork shows you need. It includes lifestyle recommendations personalised to your training, diet, and sleep data from your lifestyle quiz. And it includes clinical follow-up guidance with retest timelines.
To illustrate the difference: one of our customers had a ferritin of 14 which both her GP and standard doctor commentary called "normal." Our report identified it as functionally depleted for an active woman (optimal is 50-150), connected it to her symptoms of fatigue and headaches, linked it to her elevated cortisol and low Free T3 as part of a pattern of under-fuelling relative to her training load, and recommended iron bisglycinate at 25-30mg every other day with 500mg vitamin C on an empty stomach for 12 weeks with a retest target of ferritin above 50. That level of personalised, interconnected analysis is what the 60-page report delivers. You can see her full report at truevitals.co.uk/what-you-get.
This report alone is equivalent to what a private functional medicine practitioner would charge £300+ to produce. It is included with every TrueVitals test at no additional cost.
Collection method
Both services use professional venous blood draw, which is the clinical gold standard. Lola Health's primary advantage here is convenience: they send a qualified phlebotomist to your home at no additional charge (included in the test price). This is a genuinely strong feature and one area where Lola is clearly ahead.
TrueVitals uses a network of 350+ partner clinics where you book a clinic appointment at a time that suits you, 7 days a week including evenings and weekends. Clinic phlebotomy costs £19. At-home phlebotomy is also available at £49.
If home visits are essential to you, Lola has the edge on convenience and cost. If you are comfortable attending a clinic, TrueVitals' network of 350+ locations across the UK provides broad geographic coverage at a lower phlebotomy cost.
Turnaround time
TrueVitals delivers results within 48 hours of the blood draw. Lola Health states results are typically ready within 4 working days from when the lab receives the sample. TrueVitals is significantly faster.
Pricing
Lola Health's Peak Insights costs £220 with nurse visit (£185 with self-arranged phlebotomy) for 70 biomarkers. That works out to approximately £3.14 per biomarker with the nurse included.
TrueVitals' Ultimate costs £349 plus £19 clinic phlebotomy (£368 total) for 110 biomarkers. That works out to approximately £3.35 per biomarker.
On a per-biomarker basis, Lola is marginally cheaper. But this comparison does not account for the report. Lola's price buys you biomarker values with doctor commentary. TrueVitals' price buys you the same biomarker values plus a 60-page personalised analysis with targeted supplement recommendations, lifestyle guidance, and clinical follow-up advice — a product that would cost £300+ if purchased separately as a functional medicine consultation.
When viewed as "blood test plus health consultation," TrueVitals at £368 is arguably the better value proposition despite the higher headline price.
Additional services
Lola Health offers biological age testing (TruAge), gut microbiome analysis (GutID), and NMN supplements. These are additional products not included in the standard blood test but create a broader health ecosystem. If you are interested in epigenetic age testing or microbiome analysis, Lola is currently the only provider among the two that offers them.
TrueVitals focuses exclusively on comprehensive blood testing with the deepest possible analysis. The 60-page report with supplement and lifestyle recommendations effectively replaces the need for a separate nutritionist or functional medicine consultation.
Trustpilot
Lola Health has 162 reviews at 4.8/5, with consistent praise for the home phlebotomy experience and professionalism of visiting nurses. Some reviews note that the doctor's recommendations can feel generic for those expecting highly personalised advice. TrueVitals is newer, has a smaller but growing review count and is rated Excellent, with reviews consistently highlighting the depth, personalisation, and actionability of the report.
Which should you choose?
Choose Lola Health if: you want a solid 70-biomarker panel with the convenience of a home phlebotomy visit included in the price, you are interested in biological age testing or gut microbiome analysis alongside blood testing, you prefer a lower headline price, or you do not need cancer markers, full immune panel, or insulin resistance testing.
Choose TrueVitals if: you want the most biomarkers available in a single DTC test in the UK (110 vs 70), you want a 60-page personalised report that tells you exactly what is wrong and what to do about it including specific supplement recommendations with dosages, you want results in 48 hours rather than 4 working days, or you want cancer markers, full immunoglobulin panel, coeliac screening, and insulin resistance markers included as standard.
Take our free 2-minute quiz to find the right panel → truevitals.co.uk/quiz