Blood results and lifestyle data are sensitive. TrueVitals handles your information with the same level of care we put into the reports themselves.
Your personal and health information is used to provide your blood test, generate your personalised report and support your account. This page explains our approach in plain English. For the full legal position, see the Privacy Policy.
Blood results, lifestyle answers and health goals can reveal deeply personal information. We treat that data with the seriousness it deserves — clear purposes, secure systems, and full transparency about how it is used.
Every piece of information TrueVitals handles exists to deliver and improve the service you have paid for. Your data powers your report, your dashboard, your longitudinal tracking, and your customer experience. Anonymised, de-identified data may also contribute to broader scientific research — but it is always fully stripped of personal identifiers before it leaves the platform.
Every data type has a clear purpose connected to your blood test, your report, or your account.
| Data Type | Examples | Why It Is Used |
|---|---|---|
| Account & contact | Name, email, phone, address | Account support, booking and communication |
| Order & payment | Selected panel, phlebotomy option, payment confirmation | Order fulfilment and checkout |
| Quiz & lifestyle | Goals, symptoms, diet, exercise, stress, sleep | Panel guidance and report personalisation |
| Blood test results | Biomarker values, lab result data | Report generation and customer dashboard |
| Report data | Generated explanations, health system summaries, PDF | Customer access, dashboard and support |
| Communications | Emails, support messages, review requests | Customer service and operational records |
| Technical & analytics | Website usage, page visits, conversion tracking | Site improvement and performance analysis |
| Anonymised research | De-identified biomarker data, aggregate health patterns | Contributing to scientific and biomarker research — fully stripped of personal identifiers |
Your quiz answers — covering goals, symptoms, diet, exercise, stress and sleep — help guide panel selection and personalise your report. When AI cross-references your biomarkers, it layers in this lifestyle context so the output is tailored to your actual life.
Quiz data is part of your service. It is used to make your report better, not for unrelated purposes.
Your biomarker values are used to generate your personalised report, populate your interactive dashboard, and — with multiple tests — track how your health data evolves over time.
Anonymised results and quiz data are processed through AI tools (Claude and ChatGPT) to produce the cross-system analysis. A medical professional reviews every report before release.
TrueVitals works with specialist providers to deliver different parts of the service. Information is shared only where needed to provide, support or secure the service you have purchased.
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Anonymised, de-identified health data may be used for scientific research purposes — contributing to broader health and biomarker research. Any data shared for research is fully stripped of personal identifiers, so it can never be traced back to you as an individual.
Your personal details are shared with Nationwide Pathology for booking and sample processing. Payment processing runs through a secure third-party provider — TrueVitals does not store full card details. Secure platforms are used across the customer journey.
No online system can be guaranteed 100% secure, but we take reasonable and proportionate steps to protect your information at every stage.
Keep your account login details secure — your data is only as protected as your access credentials.
TrueVitals uses AI tools — including Claude and ChatGPT — to cross-reference your biomarker results and quiz answers, structure health system summaries, and generate your personalised report. Your data is anonymised before it is processed by these tools, so the AI systems never see your name, contact details or personal identifiers.
Every report is reviewed by a medical professional before release. AI handles the analytical depth. Medical oversight ensures the output meets our standards.
Data is kept for as long as needed to provide the service, support your account, meet legal and accounting obligations, and comply with regulatory requirements. When data is no longer needed, it is handled according to our retention policy.
Blood results and report data are retained for as long as your account is active, to support longitudinal tracking and future tests. Account and order data are retained in line with legal and accounting requirements. You can request deletion at any time — see the Privacy Policy for full details.
You have clear rights over your personal data. Here is what you can request:
Request a copy of the data we hold about you
Ask us to correct inaccurate information
Request deletion of your personal data
Ask us to limit how your data is processed
Receive your data in a portable format
Raise a complaint with the relevant authority
The full Privacy Policy contains the formal legal detail and controls the legal position. This page is designed to make our approach easier to understand — but the Privacy Policy is the definitive document.
Yes. Your blood results are stored securely to generate your personalised report and populate your interactive dashboard. With multiple tests, they power your longitudinal tracking too.
Yes. Your quiz answers are used to guide panel selection and personalise your report — cross-referenced with your biomarkers by AI to deliver tailored insight. They are part of your service, not shared for unrelated purposes.
Personal details are shared with Nationwide Pathology for booking and sample processing. Anonymised biomarker results and quiz data are processed through AI tools (Claude and ChatGPT) for report generation. The medical professional who reviews your report also has access. No one else receives your identified health data.
Your identified personal data is never sold. Anonymised, de-identified data may be used for scientific research purposes — contributing to broader health and biomarker research. Any data shared for research is fully stripped of personal identifiers so it can never be traced back to you.
Your anonymised biomarker results and lifestyle quiz data are processed through AI tools (Claude and ChatGPT) to generate the cross-system analysis in your report. Your data is stripped of personal identifiers before AI processing. Every report is reviewed by a medical professional before release.
Yes. You have the right to request deletion of your personal data, subject to any legal or operational retention requirements. Contact support or see the Privacy Policy.
Payment processing runs through a secure third-party provider. TrueVitals does not store full card details.
The full legal Privacy Policy is available at truevitals.co.uk/privacy-policy.
See how TrueVitals turns your biomarkers and lifestyle data into personalised insight.
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